NORTON, Massachusetts (February 20, 2026) – Since moving to Gillette Stadium and rebranding in 2022, the Northeast Golf Show welcomed by the Arbella Insurance Group has become the place where New England golfers set the tone for the season ahead.
This year’s show is set to return March 13–15 inside the 80,000-square-foot WIN Waste Innovations Field House at Gillette Stadium in Foxborough. For three days, it becomes a busy, practical, hands-on space where players can see what’s new, ask questions, and start making plans for the season ahead
Mass Golf, First Tee – Massachusetts, and Youth on Course will again be represented at the largest golf exposition in New England. Also in attendance will be golf organizations, companies, and representatives from around the region.
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More than 120 exhibitors will fill the field house, spanning public courses, private clubs, destination resorts, equipment manufacturers, and apparel brands. Golfers can get custom fit for the latest gear, shop season-best pricing inside the Rock Bottom Golf pro shop, book trips, line up tee times, and explore new places to play.
Attendees can take a lesson from a NEPGA professional, schedule a body-swing assessment with Tour Physio to work on strength and mobility, or test their game in the Simulator Skills Championship. St. Germain’s Simulator Shop will be on site for those considering a home simulator setup, offering a chance to see and try the latest technology.
The show also brings a social side. Complimentary tastings await inside the Dryvebox 19th Hole. Women’s Weekend returns with special discounts and door prizes, and Contest Corner features the SYN Lawn New England Putting Championship, Chair 2 Break the Glass by Leaderboard New England, and the Irish Fairways Short Shot Challenge. A Sunday Shootout will decide the winners of the Putting, Short Shot & Break the Glass contests.
Parking is free throughout the weekend.
There are multiple ticket options for the 2026 Northeast Golf Show. Skip the line and save by purchasing tickets in advance with one of Mass Golf’s exclusive member discounts. Purchase Tickets Here
Exclusive Ticket Discounts:
Don’t forget to stop by the Mass Golf booth to pick up some giveaway items and learn more about our events and programming for the 2026 season. Also, learn more about the many different benefits available to members.
*** Gillette Stadium is a CASHLESS venue. Credit Card/Debit Card are required for admission at the door & concessions ***
General Admission – $19/$15
Northeast Golf Club Membership – $50
VIP Experience – $150
Gillette Stadium – WIN Waste Innovations Field House
1 Patriot Place
Foxboro, MA 02035
Adjacent to Gillette Stadium, Patriot Place features more than 1.3 million square feet of shopping, dining, and entertainment. You will find major fashion retailers, live and interactive entertainment, eateries, two four-star hotels, a state-of-the-art theater, and much, much more.
Please note that the Box Office and Show admittance closes 1 hour prior to the end of the show each day.
Mass Golf is a 501(c)3 non-profit organization that is dedicated to advancing golf in Massachusetts by building an engaged and inclusive community around the sport.
With a community made up of over 145,000 golf enthusiasts and over 360 member clubs, Mass Golf is one of the largest state golf associations in the country. Members enjoy the benefits of handicapping, engaging golf content, course rating and scoring services along with the opportunity to compete in an array of events for golfers of all ages and abilities.
At the forefront of junior development, Mass Golf is proud to offer programming to youth in the state through First Tee Massachusetts and subsidized rounds of golf by way of Youth on Course.
